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Tuesday, 01 May 2012 12:00

Google Adwords Of A Competitor Business Held To Be A Breach Of Law

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Google Adwords Of A Competitor Business Held To Be A Breach Of Law Google Adwords Of A Competitor Business Held To Be A Breach Of Law

The Federal Court of Australia held that using Google AdWords of a competitor's business or reputation is a breach by the advertiser of the Competition and Consumer Act 2010 (Cth) formerly known as the Trade Practices Act 1974 (Cth). To minimise the risk of liability, businesses should only use AdWords which are specific or related to their business or activities and avoid words which will associate them with their competitor.

Read 1980 times Last modified on Thursday, 07 March 2013 07:28

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